International Marketing and Branding for Hotels Literature review

International Marketing and Branding for Hotels - Literature review Example From this discussion it is clear that  the Handbook of Hospitality Marketing Management edited by Haemoon Oh and Abraham Pizam also talks of the increasing market share of branded hotels. The share of total room supply by branded hotels in the US increased from 61% in 1990 to over 70% in 2000. The handbook also points out that a majority of business and leisure travellers prefer to stay at branded hotels rather than ‘unflagged’ operations. Hotel guests perceive relatively lower risk in choosing a branded hotel as compared to choosing an independent hotel.As the paper highlights  Prof. Chekitan Dev of the Cornell University writes that the hotel industry has become a complex, fragmented, global and competitive brand business with over 300 international brands operating in the market. The brand structure in the hotel industry varies from owner operators, to managed properties and franchisees. Managed and franchised hotel properties often change brands. Prof. Dev writes that there is an urgent need to fill many gaps in our understanding of brand management in relation to the hotel industry.  The American Hotel & Lodging Association (AHLA) reports that in 2013, 41% of their customers travelled for business and 50% travelled for leisure. The profile of the typical business traveller is male (64%), age 35 – 54 (52%), employed in a professional or managerial position (61%), with an average household income of $ 127,000.

CRITICALLY DISCUSS SOME OF THE KEY ISSUES INFORMING EARLY YEARS Essay

CRITICALLY DISCUSS SOME OF THE KEY ISSUES INFORMING EARLY YEARS EDUCATION AND CARE POLICY UNDER THE NEW LABOUR GOVERNMENT - Essay Example The New Labour government came up with the third way – ‘policies’ that were being developed on what works. Power and Whitty (1999) concluded that â€Å"it might be more accurate to suggest that new labour government program is based on a combination of what’s popular and what’s easy rather than what works.† The new labour party always featured education as its first most priority. The party continued coming up with new strategies and plans. For them, education was the necessity of every individual in a nation. Through proper education system, not only the standard of state is raised but unemployment can also be prevented to some extent. The government wanted to provide quality nursery education, for example by, setting up primary schools of standard, building new schools on public and private partnership, introducing the need of new technologies, hiring more skilled and dedicated staff in schools to improve teaching methods etc. These were the policies of the party in 1997 (Labour Party Manifesto, 2001). In 2001 the party manifesto was to establish more secondary schools with different missions. The subjects like Mathematics, English, Science and Information Technology were given more importance in the curriculum. Their manifesto included creating nursery for three year olds, introducing more learning at primary schools with music and sports, and arranging more state schools. The aim of the party was to polish the talent of every child and giving them more opportunities to excel in life (Labour Party Manifesto, 2001). In the first term of their government, the Labour party changed the method of teaching with establishing primary schools. In the second term, they transformed the secondary schools in accordance with the teachers and staff of schools, and formed more specialist schools with each having a unique identity. In 2005, their manifesto was to establish an education